Bucherer launched yesterday the 16th model in its Bucherer Blue Editions line: the Baume & Mercier Clifton Club Shelby® Cobra Bucherer Blue Editions. The timepiece, a tribute to the legendary Shelby Cobra Daytona coupé racing car, is limited to 100 watches and will be on sale exclusively at all Bucherer boutiques.
A long history ties Baume & Mercier and Bucherer, both companies with strong traditions. Since the 1920s, they have cultivated an excellent relationship and share common values, such as a love of watches, watchmaking and stylish design. The latest addition to the Bucherer Blue Editions fills the two companies with pride. “The result of a relationship based on so much mutual affinity is an elegant sport watch that reflects the universe of both brands and will certainly appeal to customers who like an exclusive watch with a historical background”, explains Alain Zimmermann, CEO of Baume & Mercier. The partnership between Baume & Mercier and sports car manufacturer Shelby has inspired a watch designed to serve as a reminder of the legendary American Shelby Cobra Daytona Coupé. “Mechanical watches and vintage sports cars fascinate people with their combination of aesthetic design, sophisticated technology and tradition. They are an expression of an individual lifestyle”, says Patrick Graf, Director of Watches with Bucherer.
Clifton Club Shelby® Cobra Bucherer Blue Editions © Bucherer
Baume et Mercier will definitely continue their relationship by adding followup restricted and specific variations in the future together with sponsoring more motorcycle events and alternative sports. The Clifton Club watch is a great value proposition piece that could be the dual duty workhorse many people are searching for. Many of the races within this Wheels and Waves California event were “run what you brung,” so the only thing holding you back was you. No red tape, no real testimonials, just racing at it’s purest, and this is where I think the Clifton Club really stands out. The watch is not screaming “look at me and all of my pedigree and mechanical invention and heritage and finest of the and,” it’s only a great looking and functioning watch.One of the first things I heard on this trip was from Fred Martel, President of Baume et Mercier, throughout our car trip from airport. The conversation nicely summarized the occasion. Baume is not trying to become an expert watchmaker or an competitive performance-driven brand that strives to beat the competition, but a brand that embraces life and its own achievements all while enjoying the ride.Well constructed and made to get the weekend warrior, costs for the Clifton Club beginning at $1,950 for the stainless steel version, on up to $2,250 for its bells and whistles, rubber wrapped DLC version. The Burt Munro Tribute Limited Edition is available for pre-sale with a price tag of $3,750, limited to 1967 pieces.
Baume & Mercier’s designers were particularly impressed by the aesthetics and unmatched power of the racing car built during the 1960s. The spokes in the wheels were the inspiration for the rotor inside the movement. Made of titanium, it leans on the car’s lightweight aluminium construction. Design elements, such as the racing car’s typical stripes and Cobra logo, are cleverly integrated into the subdials and second hand. The main dial in blue harmonizes perfectly with the black, carbon-look calfskin strap. It has a blue seam and a blue lining, giving the watch additional character.
The special edition is limited to 100 pieces and watch lovers who secure one of the watches will belong to an exclusive circle. The Baume & Mercier Clifton Club Shelby® Cobra Bucherer Blue Editions will be on sale only at all Bucherer boutiques.