Increasingly, watchmakers are trying to reach that important female demographic. Advertising campaigns for much of 2014 from major watch brands will heavily appeal to women, and more and more brands are looking to reach women watch lovers online. I suppose they feel that us men are already well served? While it is true that men and women tend to differ in what appeals to them about watches, each is an important market. What many people don’t know is that some of your favorite men’s watchmakers make most of their money by selling ladies watches. The best selling watch at Rolex? A two-tone ladies’ Datejust. Patek Philippe makes pretty amazing and complicated timepieces for men but their most important sales segment is diamond-decorated quartz watches for women. In a sense, many of the most interesting men’s watches are funded by timepieces for women.
What defines a “dive watch?” If you look for the most literal interpretation, you’re very likely to find ISO 6425, which outlines a strict set of globally defined guidelines for durability, functionality, and legibility, finally regulating what can and cannot be formally known as a real “dive watch.” Along the same lines but for aviator watches, Sinn has just announced the debut of DIN 8330 — a new German industry standard spearheaded by the watchmaker, and anchored by a trio of new pilot sequences, purpose-built and officially certified to be functionally safe and dependable from the cockpit. Here, we’ve got a formal aviator’s equal to the DIN and ISO standards which have long dominated other tropical realms of purpose-built watchmaking. At the risk of oversimplifying things, consider it as the ISO 6425 of bunny watches, open to any German watchmaker for consideration.The ink was barely dry on TESTAF’s introduction in 2012 when Sinn started campaigning for a stronger industry-wide DIN benchmark for all pilot watches. However, executing this required widespread alliance from German governing bodies and the industry as a whole — especially, consultation by Lufthansa Cargo, Airbus Helicopters, and other German watchmakers such as Stowa, Hanhart, and Glashütte Original; afterward help from risk management company DNV GL who informed the certification criteria and process; and ultimately, the University of Applied Sciences FH Aachen who functioned as the testing institute. The final result is a truly collaborative set of criteria that ultimately governs all German aviator watches deployed in professional and civilian air traffic equally.
So we try to cover interesting women’s watches from time to time. The types of pieces that we might like to wear if we happened to wake up one morning and find that we suddenly represented the fairer sex. This is the 2013 Lady 8 watch by Jaquet Droz. I know what you are thinking… yes, another timepieces that revolves around the “lucky number 8” which seems to do so well in Chinese cultures. Yes, it is true that “8 themed” watches do well in China, but you don’t need to care much at all about the number (or what word it may sounds like) to appreciate this collection.
If you don’t know why the watch is called the Lady 8 then perhaps you haven’t given it a close enough look. The entire case is shaped in a figure eight style design, which also happens to be the overall look of the dial on Jaquet Droz Loving Butterfly Automaton Replica Grande Seconde collection timepieces. Here rather than the dial, the entire case shape features the design. The case is also slightly curved to fit over one’s wrist easily, which is a nice touch.
Available in steel, 18k white gold, or 18k red gold, the case is 35mm wide at its widest point. Depending on the version, the case is decorated with various amounts of diamonds or brown garnet stones (for the red gold version), and a unique material is used for the smaller part of the “8.” This is actually one of the most interesting and tactile elements of the design.